I’m seemingly on a roll, having finished yet another essay (two down, one to go!), I thought I’d continue feeding you all some interesting tidbits on yet another superb British brand. A brand who’ve only been going since the end of 2009 and who have already released tees that combine humor, sharp visuals and old school shop fonts.
Find out more after the jump
Taking the lead from The Daily Street boys on this one, I took a quick look at Bake’s bigcartel page and was amazed to find 7 seriously dope tees. With no one design the same, I was quickly tempted to take that overdraft card and cop a few. A steal if you ask me - £15 a tee?! Not that I’m complaining though. I chatted to the brain behind the brand, Ben, to find out more…
Who/ what is Bake Designs? Bake Designs is a fresh new t-shirt brand based out of Bristol and founded in late 2009. As far as the faces behind the brand go, there’s only one at the moment. I am responsible for the graphics on the tees, website, photography, and distribution. However, in the not too distant future there are collaborations lined up, both with friends and other brands, and the brand is going from strength to strength.
Your current line of tees is definitely strong and striking – do you have a definitive brand image or are you just producing tees with sharp visuals? I would agree with the fact that the designs are pretty strong and striking, but as far as a brand image goes, it’s not so straightforward. Nobody really only buys one brand, people have varied taste and if I start to narrow my designs down there’s a risk of pigeonholing myself. And I don’t want to end up being stuck in one style. Opening it up and designing graphics based on a whole range of visual stimulus just broadens the appeal.
What does/ will make your brand stand out and distinguish itself from the rest of the UK streetwear pack? As far as standing out from the rest goes, it’s never going to be easy. There are a lot of people producing some really nice stuff at the moment, but the plan is just to keep pushing and keep putting good stuff out. I think a good sense of humor is something the brand can boast though, with the “Tis” tee from last season and the “Pugs Not Drugs” [now 100% sold out] tee this season both being big sellers. But yeah keeping going with a little bit of a tongue in cheek theme in some of the designs is one to look out for.
Who/ what influences you in your work? There are a lot of influences really; I mean from a graphic-design/illustration point of view the list is endless. Within ‘street wear’ there’s another, wholly different, list. Some brands I appreciate purely for the quality of graphics and strong styles like the old school Hundreds gear, others more just for consistently good quality and fresh styles. I mean brands like Norse Projects produce some of the slickest best quality garments around, and that in is an inspiration.
But more than any of that I think its essential to have good awareness of your surroundings and take inspiration from everyday things. Old school shop fronts, hand painted signage and even a lot of flyers.
What’s your take on the whole UK streetwear scene at the moment? UK streetwear is a funny one really, there’s a few brands doing some really good things; Trapstar for one are big in the game right now. But there’s so many small upstart brands going around at the moment, and I know Bake falls into that category but I think it’s all about encouraging these brands. There’s no place for hostility in the scene/industry at the moment. [Indeed - I’m gad I’m not the only one feeling like this!] People need to accept there’s always going to be competition and encourage it.
Where do you see you and Bake Designs being in 5 years time? In 5 years time it’s pretty hard to predict where thing’s will be. I’d like to think that the brand will have grown a lot, moving towards a proper cut and sew line things along those lines. At the moment Bake is a t-shirt brand, and that’s not a bad thing, but it would be nice to take it to the next level and next level etc. But there are a lot of other factors that may affect this. I don’t even graduate from university until next May, so until then it’s going to be hard to really push it.
Where can people expect to catch your work, any stockists to watch? At the moment as far as stockists go, it’s the online store, and Andwot. in Bristol. I’ve been in talks with two or three stores around the UK about stocking the tees as well, but it’s all pretty fresh at the moment. When I know more everyone will know more.
Top 5 favourite albums? In no particular order
Shoutouts - Ben Normanton, Chris Nott, Arthur Stovell, Josh Saunders, Cei Willis, Donuts, Andwot
Ben’s juggling of a university education and being the sole man-behind-the-brand is admirable. The fact that he has already released two lines of tees, some of which are now completely sold out, indicates the consumer’s love for his designs. As the ASOS x Streetwear argument (see a previous post for my ramblings on that subject) continues to provoke conversation in our circles it’s fantastic to see a brand of this age but with such high calibre doing so well with only one external backer. Ben and Baked Designs, I salute you!
Nearing the end of term as we are, I’m still broke so am still unable to spend the little money I have left on new threads. However, if it’s still available (come the time when I do have money), this is the tee I’ll be adding to my wardrobe
A perfect design, mixing humour with a sharp image on a simple background. I’m gonna be all up on it!
Please support Bake Designs, this is most definitely a brand to watch and nurture